008 Chris Kane - Increasing your Marketing Potential with Programmatic

008 Chris Kane - Increasing your Marketing Potential with Programmatic

Released Friday, 25th August 2017
Good episode? Give it some love!
008 Chris Kane - Increasing your Marketing Potential with Programmatic

008 Chris Kane - Increasing your Marketing Potential with Programmatic

008 Chris Kane - Increasing your Marketing Potential with Programmatic

008 Chris Kane - Increasing your Marketing Potential with Programmatic

Friday, 25th August 2017
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Chris Kane is the founder of Jounce Media, a consulting business focused on the Ad-Tech space.They work with advertisers, publishers, and technology providers to unlock the full potential of programmatic advertising.They help marketers be smarter buyers and publishers be better sellers through education and technical consulting support.

They offer customized off the shelf technology to solve specific marketing problems. Previously, Chris worked as Chief of Staff, CEO and CFO of AOL where he was responsible for the day-to-day operation of the management team. He led the AOL Data Portability Program that defines implementing and processing for monetizing of AOL’s data assets. Prior to AOL, he also worked at TURN, a top demand side data management platform where he led the East Coast Client Services team.

Full show notes: http://programmaticuntangled.com

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From The Podcast

Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact with brands, but also in how media is bought and sold. In just a few years, the media buying and audience management process has evolved exponentially: what used to be done over the phone is now accomplished in milliseconds via smart technology. Such a shift has changed the way advertisers and agencies manage and execute their digital marketing campaigns and has created a new niche within the space: advertising technology (a.k.a. ad tech). Yet the change from traditional media to digital requires a completely new skill set for marketers, who need to understand these changes and why they matter. In this podcast series we will tackle digital advertising’s most talked-about topics: programmatic education, big data, header bidding, and much, much more. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together!

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