Charts
Programmatic Untangled | Conversations with educators and subject matter experts in the digital marketing realmEpisode from the podcastProgrammatic Untangled | Conversations with educators and subject matter experts in the digital marketing realm
Next Episode
009 - Identity Illuminated

009 - Identity Illuminated

Released Friday, 24th May 2019
Good episode? Give it some love!
009 - Identity Illuminated

009 - Identity Illuminated

009 - Identity Illuminated

009 - Identity Illuminated

Friday, 24th May 2019
Good episode? Give it some love!
Rate Episode
List
About
InsightsPodchaser Pro
Reviews
Credits
Lists
Transcript
spinner
Rate
List
Get this podcast via API

From The Podcast

Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact with brands, but also in how media is bought and sold. In just a few years, the media buying and audience management process has evolved exponentially: what used to be done over the phone is now accomplished in milliseconds via smart technology. Such a shift has changed the way advertisers and agencies manage and execute their digital marketing campaigns and has created a new niche within the space: advertising technology (a.k.a. ad tech). Yet the change from traditional media to digital requires a completely new skill set for marketers, who need to understand these changes and why they matter. In this podcast series we will tackle digital advertising’s most talked-about topics: programmatic education, big data, header bidding, and much, much more. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together!

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more
Do you host or manage this podcast?
Claim and edit this page to your liking.
,
Podchaser Logo

Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More