A well-designed website needs to do more than just look good.

It needs to be intuitive. It needs to be useful. It needs to anticipate your customers' needs, even their state of mind, and guide them along the path from prospect to customer.

The solution to those challenges is different for every small business. There's no one-size-fits-all answer for user experience (UX).

In this episode, we're speaking with two experts from ZoCo Design, a healthcare-focused UX product studio centered on understanding people and what to build for them.

Lacey Picazo is the founder and CEO, and Shane Richardson is a senior designer.

Together, they'll help us understand:

Why is user experience important when designing a website?

What are common UX mistakes that small business websites make?

How should your website's audience contribute to its UX?

How do visuals and graphics contribute to website UX?

Why should small business websites be mobile friendly?

Are you ready to take control of your future and start building your legacy? Visit⁠⁠ getprovide.com⁠⁠.

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