I'm always telling people to make more content, but never get around to making any myself. 

So, instead of trying to make content I'm going to start documenting what I'm doing and using that as content.

Be prepared for little to no editing - raw content. A tonne of it will be in the car. I'm going to talk through the highs and lows of running a creative agency, building FMCG brands and anything else that comes up.

I'll have guests who are much smarter than me.

I'm going to hold myself to at least one of these a week, but I want to get as regular as I can. I'll start trying to do one a day and probably land somewhere in between.

Let's go.