In this episode of Purpose Project, host Leslie Pagel talks with Jim Money, the former President of Automotive Finance Corporation (AFC). Jim shares his journey of leading a purpose-driven transformation at AFC by helping employees identify their “why” at work. He discusses his career and the evolution of his leadership philosophy. The conversation underscores the significance of purpose in creating a cohesive, motivated, and successful workplace. Jim emphasizes the ongoing commitment required to keep purpose alive in an organization and the positive impact it has on employee engagement and company performance.

00:00 Introduction to Purpose Project

00:46 Meet Jim Money: Personal and Professional Background

01:51 Jim's Career Journey and Retirement

04:14 Discovering Life's Purpose

07:00 Jim’s Purpose The Three Cs: Community, Connections, and Council

13:47 Transitioning to a Purpose-Driven Leadership

15:37 Implementing Purpose in the Workplace

23:04 Challenges and Impact of Purpose-Driven Leadership

27:23 Purpose and Values in Hiring and Retention

30:58 The Power of Purpose in Action

32:03 Embedding Values into Daily Practices

37:27 Quarterly Check-ins for Continuous Improvement

39:26 The Impact of Purpose on Business Growth

42:57 Aligning Mission, Vision, and Purpose

46:22 Personal Purpose and Professional Fulfillment

51:47 Advice for Leaders and Managers

53:27 Final Thoughts on Purpose in the Workplace

Purpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:
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LinkedIn: @purposeproject-media
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