In this chapter, "The REDAVID Story", we explore the origins of the REDAVID luxury haircare brand with its creator: Leonardo Redavid. We will dive deep into essential product knowledge on every one of our products, including the solid hair science inside every bottle...

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.