In this episode of the Reframe Your Journey podcast, I talk with Personal Branding Strategist, Erica Rankin on her journey from launching a small snack business from her apartment and amassing a huge online following (mainly leveraging organic reach on LinkedIn)  to now teaching  business owners how build their brand on social media. Along the way, Erica has openly shared the ups and downs of her entrepreneurial journey in an admirably authentic, courageous, and very down-to-earth Canadian way.     

In this episode, Erica and I discuss:

• The power of the LinkedIn platform in building community, finding mentorship, and creating friendships
• The journey of becoming a content creator to serve your business
• The fine line of sharing too much of your personal life
• How to try and manage your energy when leading a business and wearing so many hats
• How to handle the constant need of people wanting your time or wanting a reply from you
• No one is obligated to your time
• The importance of setting boundaries and finding time with yourself
• Growing comfortable with yourself, your non-negotiables and your lifestyle choices
• That elusive balance in the world of entrepreneurship

CONNECT WITH ERICA
Website: https://www.ericarankin.com/
LinkedIn: https://www.linkedin.com/in/ericarankin777
Linktree: https://linktr.ee/ericarankin
Book A Mentorpass Call with Erica: https://www.mentorpass.co/me/ericarankin?via=null 

CONNECT WITH GREG
LinkedIn: https://www.linkedin.com/in/gregryder1/
Website:  https://www.greg-reframe.com/
Apply for Greg’s 1:1 Coaching Services here https://bit.ly/3MNtLTa
Follow the Reframe Your Journey Podcast on YouTube | Apple | Spotify