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summary

In this episode of Retire Talk, Alison Abel interviews Anne Lewis, the National Salesperson of the Year, who shares her journey in the retirement living sector. Anne discusses the importance of understanding customer needs, building trust, and the unique project at St. Clare Retirement Living Precinct, Kew. She emphasizes the role of technology and AI in sales, the significance of team collaboration, and her personal reflections on winning the award. Anne also provides valuable advice for new salespeople and discusses strategies for overcoming objections and managing burnout in the industry.

Takeaways

• Selling retirement living is about creating trust and easing fears.
• Understanding customer needs through research is crucial for project success.
• Emotional connection plays a significant role in sales.
• Building a strong referral network can lead to higher sales rates.
• Empathetic listening is essential for understanding client motivations.
• Technology can enhance the sales process but should not replace authenticity.
• Collaboration within the team leads to better outcomes.
• Winning awards is a reflection of teamwork and collaboration.
• The retirement living industry offers rewarding career opportunities.
• Salespeople should believe in their product and be confident in their knowledge.

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Your generosity means I can keep booking amazing industry colleagues, digging into the insights you crave, and helping you build the communities our residents want to move into. Every contribution, no matter the size, keeps Retire Talk firing on all cylinders. Thanks for being part of the journey, let’s make every chapter count. 🙌🏻.  Any donation is greatly appreciated. As a way of saying thank you.  If you are able to support through a donation of your choice, we will do a call out to your business in the next Retire Talk episode.

Chapters

00:00
Celebrating Success: National Salesperson of the Year

01:57
Career Journey: From Research to Retirement Living

03:46
Unique Projects: Sinclair Village Q's Vision and Challenges

06:09
Building Emotional Connections in Sales

06:44
Sales Process: Structure Meets Authenticity

08:31
Embracing Technology: AI in Retirement Living

11:19
New Chapter

12:55
Reflections on Winning: Personal Growth and Teamwork

18:24
The Heart of Sales in Retirement Living

18:49
Empathetic Listening: The Key to Sales Success

20:12
The Journey of Selling Retirement Living

21:20
Overcoming Objections with Authenticity

23:17
The Importance of Practical Marketing

26:33
Managing Burnout in a High-Demand Environment

28:01
Future Goals and Challenges in Retirement Living

30:13
Advice for Newcomers to the Industry

31:04
Retire Talk Podcast Master Music.mp3

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