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Guest: Courtney Hiller, Founder of All Points Agency -- 

You wouldn’t hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one marketer to manage a million-dollar media budget?

In this episode, Courtney Hiller, founder of All Points Agency, joins host Ken Lempit to break down how to build a modern media engine that actually performs—and why yesterday’s paid strategy won’t cut it in 2025.

Key insights from this episode:

• Why splitting strategy, creative, and media buying unlocks performance
• What most in-house teams get wrong about channel mix and audience targeting
• How to fix attribution when your sales cycle is 6–12 months
• Why creative volume—not just creative quality—is the new growth lever
• How to use Reddit, Meta, and programmatic without wasting your budget

If you’re a B2B SaaS CMO or CRO managing six-or seven-figure ad spend, this episode will help you rethink your team structure, channel strategy, and ROI expectations.

Referenced in the episode:

How Brand Building and Performance Marketing Can Work Together - Harvard Business Review

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