Today, we’re joined by Erik Huddleston, Chief Executive Officer of Aprimo, the #1 digital asset management and content operations platform.  We talk about:

• Automating content creation, plus scaling upstream & downstream processes with brand safety agents
• Framework for CEOs to think through how to best apply AI more generally
• The importance of role clarity: understanding the core activities that impact the financial plan
• How SaaS vendors can survive tech consolidation by being strategically relevant to the budget owner
• The importance of a good personal knowledge management system