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Today I sit down with a good friend of mine Nicole Crowell, who has spent the last 5 years immersed in the performance marketing world.

After working with both bootstrap brands and 9-figure brands as a media buyer, she has quickly found her groove in launching her own business, Performance Purple, where she consults, manages, and teaches Creative Strategy.

Now, she has worked with over 50+ D2C brands focused on paid media and creative strategy with over $70MM+ in ad spend across Meta, Google & Tiktok. Her top priority is to provide value to others. She is passionate about helping people improve and level up in all aspects of life.

Today we’re talking through all things creative strategy, leveraging AI, and so much more on today’s episode.

You can check her out on twitter here: https://twitter.com/NicoleCrowell00 

Check out the video and let me know what you think in the comments!

👉 Nikita & the team at ASPEKTAgency.com

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