Christine Castro, VP of Marketing: Building an Early Stage Marketing Function

Released Tuesday, 22nd November 2022

Good episode? Give it some love!

Christine Castro, VP of Marketing: Building an Early Stage Marketing Function

Tuesday, 22nd November 2022

Good episode? Give it some love!

Rate Episode

List

In this episode, Christine Castro shares her insights learned from leading marketing at early stage startups. We discuss:

- Christine's background and expertise as a marketing leader
- Why CMO's have shorter tenure's than most C Suite execs
- What to look for when making a first marketing hire
- The most important metric for a marketing leader
- How to work with CEOs that don't come from marketing backgrounds
- What to do when building a a marketing function from the ground up

Come say hi! Feel free to connect on social, give feedback, or suggest new guests/topics to cover.

Riece's LinkedIn: https://www.linkedin.com/in/riecekeck/
Website: www.vaultrecruiting.com

Rate

List

Get this podcast via API

From The Podcast

In-depth interviews with startup founders, executives, and investors. Hosted by Riece Keck, you'll learn from tech leaders about how they founded, scaled, and exited their companies. If you're preparing to launch your own startup, in the industry and want to expand your knowledge, or just love business and tech, you've come to the right place. LinkedIn: Riece Keck Website: vaultrecruiting.com

Join Podchaser to...

Rate podcasts and episodes
Follow podcasts and creators
Create podcast and episode lists
& much more

Download Audio Filehttps://www.buzzsprout.com/2072162/11744249-christine-castro-vp-of-marketing-building-an-early-stage-marketing-function.mp3

Do you host or manage this podcast?
Claim and edit this page to your liking.

Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More