A major barrier in getting people to take action on climate change may be the human mind. How we think is one of the greatest hurdles for solving some of our biggest climate problems.

On this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Ezra Markowitz, leading climate conservation psychology scholar, about why it is so hard to move people to action on climate change and the power of tapping into social tribes and identities in driving climate action.

Featured Scientist:Dr. Ezra Markowitz, professor of environmental decision-making in the Department of Environmental Conservation, University of Massachusetts Amherst

The show was produced by Lauren Griffin, Annie Neimand and Brandon Telg.

For more information, email: frankresearchteam@gmail.com

Or, visit: frank.jou.ufl.edu