If you want to know how to generate big ideas and turn them into TV shows, check out this episode of Shock to the System.

Jeff Apploff just doesn't make television. He makes cutting-edge groundbreaking entertainment that has changed the way people consume media worldwide.

Jeff launched his first show called Don't forget the lyrics with Wayne Brady in 2007. Today there are over 25 different versions of this show in over 25 different countries.

His other hit shows include Beat Shazzam, hosted by Grammy and Oscar winner Jamie Fox and Mental Samurai, hosted by Rob Lowe, which is like jeopardy on a rollercoaster.

Jeff spills ALL his secrets about making it BIG in the entertainment industry.