Peter Strohkorb, Founder & CEO of Peter Strohkorb Sales Advisory. This speaker from the Demand Gen Summit discusses how salespeople can effectively engage with executive level prospects. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

0:53 - Introduction.

2:50 - Ineffective communication strategies like pitch slapping and spamming.

10:36 - Identifying interests of the target audience, where they hang out online or in person.

18:14 - Ways of engaging with senior executive buyers, discussing business opportunities and risks. 

25:31 - How to improve the sales process.

27:24 - strategies for presenting proposals to gain advantage.

31:53 - How important is consistency in business?

33:48 - Sales funnel checklist, identifying gaps, and strategies for engaging buyers.

35:38 - Closing Remarks.