I front squatted 295 lbs on Monday — a new 1 rep max personal record…and how does it relate to you and marketing?

What’s on your marketing KPI scoreboard that you’re tracking right now?

• eBook Downloads
• Average Order Value
• Guest Podcast Appearances
• Ad Spend
• Return on Ad Spend
• Cost per Lead per Channel
• Live events
• New Leads Total
• Cost to Acquire a Customer
• Webinar sign-ups
• Lifetime Value of a Customer
• Testimonials collected
• Phone calls scheduled
• Unscheduled calls picked up

This list could go on and on, especially when you get into all of the details.

Of course, you’ve got goals for some or all of these. The hard part isn’t setting goals — it’s the focus and devoting resources to the basics, the quality, and encouragement that create enough resistance to make you stronger and knock out your goals.

Most people pick numbers that feel safe, or they focus on the wrong numbers that won’t have the greatest impact. Which ultimately leads to unmet expectations and frustration.

I want to encourage you to set targets designed to stretch you and your business, focus on the right things, and build your capacity (not just a checkbox).

Comment your top marketing metric(s) and let’s cheer each other on!

Music from Chillhop Music - ⁠⁠⁠⁠https://chillhop.ffm.to/creatorcred⁠⁠⁠⁠

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I help brands tell compelling stories that create emotional connections with their customers as the heroes.

As a Fractional Marketing Advisor who has 15+ years of B2B and B2C marketing leadership and has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.

Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction. https://www.evanumberger.com/contact