Welcome to episode 21 of “Standard Values”. In this episode, Rick Bauer, Director of Customer Transformation at Sitecore, is joined by Tiffany Laster, Senior Business Consultant at Perficient and newly named Sitecore Strategy MVP.

🌟 Episode Highlights:

- Tiffany Laster shares her journey and insights as a Senior Business Consultant and Sitecore Strategy MVP.

- The critical role of personalization and data analytics in modern marketing.

- How creativity and data work together to drive customer engagement and business success.

- Real-world examples of innovative campaigns and the strategies behind them.

- The importance of a collaborative mindset in optimizing marketing strategies.

Whether you're a Sitecore professional or interested in the latest digital marketing trends, this episode offers valuable perspectives and strategies for staying ahead in the evolving digital landscape.