“The problem I see is that "sales" has become a word that both businesses and individuals shy away from. Why? Because it has become disconnected from a deep understanding of the value relationship between businesses and their customers. My mission is to help people bridge that gap—to demystify what sales really is, so that everyone can improve their sales performance and success.

If you’ve ever thought that good sales figures are the result of some secret sales magic, let me start showing you otherwise”.

In today’s episode of Smashing the Plateau, you will learn how to overcome your fear of sales, build genuine client relationships, and design a sales process that fits your style and business.

Frances and I discuss:

• The real meaning of sales and how to reframe your mindset [02:11]
• Lessons from Frances’s diverse career in hospitality, IT, and consulting [02:49]
• Why industry knowledge isn’t as important as people skills [05:15]
• The importance of being yourself—and getting over yourself—in sales [06:31]
• How to recognize and break negative sales mindsets [10:48]
• Demystifying sales by focusing on the client’s buying journey [14:07]
• How to map your sales process to your best clients [17:36]
• Building resilience and learning from failure [20:20]
• The role of community in developing your value proposition [21:31]
• Finding like-minded collaborators to support your clients [23:11]
• Where to find more of Frances’s resources and expertise [24:12]

Learn more about Frances at https://www.metisan.com.au and her book: moresaleslessmarketing.com

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