In this episode, I chat with Mary Lynn Manns about the ever-tricky topic of change in tech. Mary Lynn is a consultant, pushing ideas forward despite resistance. We explore why good ideas alone often aren't enough and why change can falter when we rely solely on logic and ignore emotions. We discuss how to effectively engage skeptics and build emotional connections that go beyond simple presentations. Mary Lynn shares practical techniques for leading change from any role, aiming to minimize resistance and maximize impact.