So you’ve decided that conversational marketing is right for your business, and you’re planning on implementing an AI chatbot. What are your first steps? How do you get started?

On this episode of Solving for CX, we jump right into a chat with Connor Cirillo, Conversational Marketing Manager at Hubspot. Connor discusses how artificial intelligence and AI chatbots can be set up to drive the success of an organization. Considering outcome goals and the challenges you may have to overcome, Connor's insightful comments on conversational AI strategy are illuminating and will have you considering the next steps in your AI journey.