Sadly, in an effort for companies to contain costs and reduce spending, they slash marketing from their budgets during an economic downturn.  Keeping your marketing budget is one of the best tactics you can employ to recession-proof your business.  In Lesson 7 of Sommer School, we'll explore historical data and trends, a few personal examples, and how to market strategically when times are tough.

Historical examples:

https://www.newyorker.com/magazine/2009/04/20/hanging-tough
https://abcnews.go.com/Business/pizza-survives-recession/story?id=12306684
https://www.seattlemet.com/news-and-city-life/2009/02/defying-the-recession-amazoncom

Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.