Episode from the podcastSpring 2010 Lecture Series: “Envelope Conversations”

Mayne: Branding/Identity

Released Wednesday, 7th April 2010

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Mayne: Branding/Identity

Wednesday, 7th April 2010

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An exploration of the envelope as a site where identities are constructed and an investigation into the modes of experience through which these identities are disseminated and absorbed.Thom Mayne, Principal, Morphosis, Santa Monica, CA

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Simultaneously existing as both the architectural surface and its attachments, the envelope is a point of contact, a material link, between architecture and other social, political and economic processes. Envelope is suddenly a loaded word across disciplines. Philosophers, anthropologists, artists, environmental engineers, product designers, marketing experts, economists have identified it as a critical aspect of contemporary culture. This series of conversations will explore the envelope’s potential across a broad range of practices, revitalizing architecture as a political agent and relocating it in a broader cultural field. Curated by Alejandro Zaera-Polo, Urtzi Grau, and Stan Allen.

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Download Audio Filehttp://www.princeton.edu/~soaweb/SoA_S10_Lecture_Series/EC5_Branding_040710_wm.mp4

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