Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Released Tuesday, 5th August 2025
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Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Tuesday, 5th August 2025
Good episode? Give it some love!
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How do you really know when you’ve hit product-market fit?

In this episode, Rob Walling welcomes back Kevin Wagstaff, co-founder of Spectora, to answer listener questions about early traction in Facebook groups, finding product-market fit, handling criticism, and what it really took to bootstrap to a $90M exit.

Want to get your questions answered? Drop them here.

Topics we cover: 

(3:15) – Early traction using Facebook groups(7:17) – The tradeoff between growth and work-life balance(12:26) – Participating inside Facebook groups run by rivals(14:39) – Ranking for niche SEO terms(19:06) – Funding the early days through consulting(25:14) – Surviving churn in a seasonal, high-turnover market

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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