Sounding “salesy” can be a huge fear for new business owners. There is this underlying fear for a lot of founders and marketers that by promoting offers, it means they’re being inauthentic. In this episode, Emma zeroes-in on email specifically, and breaks down the mindset blocks and copywriting mistakes that keep founders from confidently selling to their lists. If you’ve ever worried about sounding pushy, cringe, or like a used car salesman, this one’s for you. Emma unpacks what “salesy” really means (spoiler: it’s a mindset, not a tone) and offers practical tips to shift your copy while keeping your voice authentic. You’ll learn how to build trust through storytelling, add value in every message, and write with clarity so you can confidently invite your audience to buy. Plus, she shares how to optimize your automated nurture sequences so they work for you while you sleep.

Listen in as Emma explains:

• Copy tweaks that create clarity and boost conversions

• The power of storytelling and soft CTAs in your emails

• Why your nurture sequences are your best hidden sales asset

And so much more!

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