Wait, Instagram posts can show up on Google now?

Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift that’s changing how your Instagram content gets discovered, and why a keyword strategy matters now more than ever.

Whether you’ve seen that new pop-up on your app or not, this episode breaks down what it actually means, why Gen Z is using social media like a search engine, and how small business owners can take advantage of this change without spending a dime on ads. From profile tweaks to caption formulas, we’re sharing actionable tips to make your content easier to find—on and off the app.

Episode Highlights:

• Why Instagram content may now appear in Google search results

• The simple profile and caption tweaks that boost discoverability

• How to use keywords naturally (without sounding like a robot)

• Tools and tips to research what your audience is actually searching for
  
  
  

Ready to make your content work harder for you?
Start optimizing your posts for both social and search—because now, they’re one and the same. This episode will show you how to get discovered without spending a dime on ads.

If you loved this episode, subscribing and reviewing the show helps others discover Stop the Scroll and keeps the content coming!

Resources & Links Mentioned:

• Social Media Today article on Instagram SEO

• Instagram Help Center documentation

• Keywords Everywhere Chrome Plugin

• Pongos Interactive SEO offers

• Join the 30-Day Instagram + TikTok Challenge (I WILL ADD THIS LINK BY MONDAY!) 

• Book a Social Media Profile Audit

• Join the Social Media & Marketing Masterclass

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com