Episode description 

An in-depth discussion with Roberta Passerini, Global Marketing Transformation Leader, exploring strategies that can lead to cultural shifts, picking over the process and how to approach resistance and the practicalities in shifting mindsets. 

For more, hear our extended conversation on YouTube!

https://youtu.be/nSudntRe-yY

Discussion points: 

• What components are required to create sustainable transformation: Collaboration, Transparency, Communication 
• Knowledge of what is coming next, and over planning will support in recovering from setbacks 
• Practical ways marketing leaders can overcome internal pushback and drive lasting change 

Strategy for Breakfast is brought to you by GDS, the leaders in data-driven engagement. If you want to get involved with the wider conversations shaping the future of your industry, check out our upcoming events here. 

Get in touch: 

• · Connect with Roberta Passerini here 
• · Connect with David McGrath here 
• · Or email podcast@gdsgroup.com