Content marketing is THE go-to method for leading marketers.

The reason? It is one of the quickest ways to both establish your authority in the marketplace as well as creating demand for your services.

The key is to create valuable content that solves a problem for your potential client, leading them to seek you out above your competition.

In this episode, John gives some of his best advice on how to create powerful content that will have students clamoring to study with you.