When a potential client arrives at your website, you've got 10-20 seconds to convince them that they are in the right place. This is incredibly hard to do. You intrinsically see your website from YOUR perspective, with YOUR expertise and hard-won experience - in an industry that's probably second nature to you. It's kind of impossible to just step outside of all that! But if you miss the chance to see your website from your client's perspective, you're missing the chance to connect with them in the most powerful way - to connect with empathy. In this episode of the 5-Minute Podcast, we'll chat about two ways to see your website from the perspective of your potential client.

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