Alex Goen built a supplement brand with over a BILLION DOLLARS in sales, as well as a string of other successful brands. With a brilliant mind for marketing, his companies consistently advertise by doing the opposite of everyone else - flipping industry norms on their head to grab attention and drive growth.

In this episode of “Success Explained,” we dive deep into Alex’s journey of building a billion-dollar brand, and exploring how strong Christian values and a servant-leadership mindset drives the best decisions. You’ll see why customer-driven marketing (instead of paid ads), mastering one core skill, and embracing “unmanagement” can unlock massive growth. Alex also reveals the power of self-talk, the value of incremental improvement, and how authentic testimonials and bold partnerships (NASCAR, Indy Racing, Orange County Choppers) set his brands apart - all while balancing faith, family, and giving back.