In this episode of the SuperCreativity Podcast, host James Taylor interviews tech humanist Kate O’Neill, founder and CEO of KO Insights and author of the new book What Matters Next: A Leader’s Guide to Making Human-Friendly Tech Decisions in a World That’s Moving Too Fast.

Kate has advised global organizations like Google, Adobe, Microsoft, and the United Nations on how to design technology and digital transformation strategies that are ethical, human-centered, and built to last. In this conversation, she explains why we must move beyond shallow futurism to embrace strategic foresight, how to distinguish transformation from innovation, and why meaning is the most important compass for the future of leadership.

Whether you’re a CEO, innovator, strategist, or simply curious about the future of humanity and technology, this episode will equip you with frameworks for clearer decision-making and sustainable success.

Key Takeaways:

• Transformation ≠ Innovation: Transformation is about catching up; innovation is about moving ahead.

• Strategic foresight is not futurism: Leaders must develop insights and foresight simultaneously to navigate fast-changing environments.

• Meaning drives decision-making: Whether semantic, emotional, or strategic—understanding “what matters” is the key to human-centered leadership.

• Synthetic data and digital twins offer powerful tools to test future-facing decisions without risking real-world failures.

• Cross-pollination of ideas across disciplines is where creativity and insight thrive.

Notable Quotes:

“Transformation is catching up. Innovation is moving ahead.” – Kate O’Neill
“Leaders need clearer thinking, not shinier tools.”
“Foresight is not about predicting the future—it’s about preparing for meaningful outcomes.”
“We don’t need timid incrementalism—we need right-sized steps into what matters next.”
“AI lets us build serendipity into our thinking—if we use it thoughtfully.”

Timestamps:

• 00:09 – Welcome and Kate O’Neill intro: Tech Humanist and KO Insights founder

• 01:14 – Her early career at Netflix and evolution into strategic foresight

• 03:59 – Why Kate rejects futurism in favor of actionable foresight

• 06:37 – Lessons from visionary leaders and bad leadership

• 08:40 – Speaking truth to power and confronting with compassion

• 10:57 – Innovation vs. transformation: what's the difference?

• 14:55 – Helping leaders ask better questions and clarify meaning

• 17:50 – Cross-functional collaboration and aligning around “what matters”

• 20:45 – From questions to insights to foresight: building an insights inventory

• 24:00 – Synthesizing partial truths into clearer decisions

• 28:30 – Using synthetic data and digital twins to stress-test strategy

• 32:48 – Decision-making in a world of high consequence

• 33:08 – Where Kate’s ideas come from and how she catalogs insight

• 36:13 – Using AI to distill themes and surface cross-disciplinary insights

• 39:06 – Creative tools: Notion, MindNode, and visual decision-making

• 41:24 – Using AI to simulate dissent and refine your ideas

• 43:40 – Books that shaped What Matters Next: Good to Great, Blue Ocean Strategy

• 45:58 – Balancing artistry and business, strategy and ethics

• 47:18 – Where to learn more about Kate and KO Insights

Links & Resources:

• 📘 What Matters Next by Kate O’Neill – Buy on Amazon

• 🌐 KO Insights – www.koinsights.com

• 📲 Kate O’Neill on LinkedIn – Connect

• 🧠 James Taylor’s SuperCreativity Podcast – All Episodes