Summary

Art Hooker is the founder and principal of New Metropolitan, a social design and transmedia studio. He has successfully consulted, designed, produced campaigns, and developed content for leading brands such as Herman Miller, Verizon, The White House, and the American Heart Association. Informed by over 10 years of qualitative research on 5 continents in the areas of passion, creativity, and movements, he partners with companies and individuals who desire to replenish the metropolitan regions of the world through leadership development, learning, media, and business innovation.  During his career, Art has won numerous awards in the areas of film, theater, speaking, and learning design. In 2017, he formed Hope Labs Inc. which is a non-profit organization that creates unique collaborative opportunities for individuals, corporations, other non-profits, and civic entities.

Art understands that powerful storytelling is the lifeblood of business innovation. He recently completed a 6-part docuseries for CRU Inner-city, delving into the poverty crisis in America. Using insightful storytelling methods, he was able to deliver a media product that is now one of the hallmarks of CRU Inner city’s learning content offerings. In 2019, his work was recognized by the Center for Advancing Innovation (CAI). Utilizing, his story innovation framework, Art and his business partner were selected as winners of the 2019 CAI Virginia Beach Bio-Innovation Challenge for their Intergenerational Living concept for veterans.

Growing up with 4 time Grammy Award Winning Blues Legend John Lee Hooker as a great uncle, Art has a unique perspective of how the arts can affect culture globally and locally. He uses key insights from his life experiences as well as those gained in his international work in over 20 countries to procure unique strategies, films, photography, and learning content that meets each client's custom needs. Art lives in the Dallas- Fort Worth metroplex with his wife Natasha of 20 years and his two daughters Khloe and Kaitlin.

Art Hooker is the founder and principal of New Metropolitan, a social design and transmedia studio. He has successfully consulted, designed, produced campaigns, and developed content for leading brands such as Herman Miller, Verizon, The White House, and the American Heart Association. Informed by over 10 years of qualitative research on 5 continents in the areas of passion, creativity, and movements, he partners with companies and individuals who desire to replenish the metropolitan regions of the world through leadership development, learning, media, and business innovation. During his career, Art has won numerous awards in the areas of film, theater, speaking, and learning design. In 2017, he formed Hope Labs Inc. which is a non-profit organization that creates unique collaborative opportunities for individuals, corporations, other non-profits, and civic entities.

Art understands that powerful storytelling is the lifeblood of business innovation. He recently completed a 6-part docuseries for CRU Inner-city, delving into the poverty crisis in America. Using insightful storytelling methods, he was able to deliver a media product that is now one of the hallmarks of CRU Inner city’s learning content offerings. In 2019, his work was recognized by the Center for Advancing Innovation (CAI). Utilizing, his story innovation framework, Art and his business partner were selected as winners of the 2019 CAI Virginia Beach Bio-Innovation Challenge for their Intergenerational Living concept for veterans.

Growing up with 4-time Grammy Award Winning Blues Legend John Lee Hooker as a great uncle, Art has a unique perspective of how the arts can affect culture globally and locally. He uses key insights from his life experiences as well as those gained in his international work in over 20 countries to procure unique strategies, films, photography, and learning content that meets each client's custom needs. Art lives in the Dallas- Fort Worth metroplex with his wife Natasha of 20 years and his two daughters Khloe and Kaitlin.

Key Quotes

• “I've been fascinated with passion, purpose, and movements, and the more I've looked at those things, I've learned how to recognize movements, micro-movements before they happen.”
• “And so I think emotional intelligence is, one side of it, but the more we can become aware. Of these different aspects of limits that we have in ourselves. I think there's a big opportunity there. But I still think because of the position America has in the world and the way we're, we've perceived ourselves there's a lot of challenges in the future.”
• Go to the places where you don't know anyone and you are not the majority.”
• “In 1865 when African-Americans became free, we had 0.5% of the wealth in America. 150 years later we have 1.5%”
• “You don’t how much privilege until you enter a space that you don’t have”
• “Happiness is about situations, but joy is connected to purpose.”

Key Segments With Time

• 5:34 - Passion, Purpose, and Movements
• 8:08 The importance of Emotional Intelligence, Idiocracy, and Lizard Brain
• 13:30 Racial Wealth Gap
• 16:30 Entrepreneurship as a key to repairing America
• 23:00 Responsibility of entrepreneurs
• 26:10 How to find the people that don’t look like you
• 41:45 How to help Art? Take care of yourself and work on your own trauma.

Socials

• @arthooker
• https://www.linkedin.com/in/arthooker/

Resources

• Book, Eugene Schneeberg, www.INeverMetMyFather.com
• Book, Immunity To Change
• https://www.praxislabs.org/
• http://www.johnsowers.com/
• https://www.speedoftrust.com/
• https://weownnow.com/
• https://qideas.org/