The importance of being effective for career and life success.1. Wrong thinking when we believe that intentions are good enough. Intentions in fact are worthless without effectiveness and productivity. Results matter most.2. Wrong thinking when we believe that being busy should be rewarded for its own sake. In fact, busyness without good outcomes is wasteful.3. Confront wrong thinking and reprogram for effectiveness.4. Be ultra-clear on outcomes needed for any project or initiative. Do not start until you are clear and agreed.5. Operationalise your role as much as possible. Create patterns of thought and behaviour that you can master and repeat without much effort.