Your Website Is Working Against You: Here's How

Your Website Is Working Against You: Here's How

Released Thursday, 13th March 2025
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Your Website Is Working Against You: Here's How

Your Website Is Working Against You: Here's How

Your Website Is Working Against You: Here's How

Your Website Is Working Against You: Here's How

Thursday, 13th March 2025
Good episode? Give it some love!
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Could your website secretly be sabotaging your business growth? 

You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. 

These aren't just annoyances—they're warning signs.

In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.

Ready to future proof your site? Then let's start talking copy.
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EPISODE 155.
Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/

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Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

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From The Podcast

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success. You'll learn how to:- Create website copy that turns visitors into clients- Master SEO basics that get your business found online- Build email marketing campaigns that nurture real relationships- Develop a content strategy that scales with your business- Transform customer testimonials into powerful marketing tools- Navigate the evolving landscape of search and story-based marketingNo more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast

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