Welcome back to Talking Purpose! In today’s episode, I sit down with her longtime friend, Megan Ryder Burbidge, the inspiring CEO and founder of Sororal—a sustainable travel company dedicated to empowering women around the world. Together, we dive into Megan’s journey from growing up as a kid who traveled the world with her parents' work, to building a business that pairs intentional, luxury travel with community, purpose, and deep social impact.

You’ll hear how Sororal crafts transformative trips that foster real sisterhood, connect women across borders, and uplift women-led businesses. Megan pulls back the curtain on what it really takes to create authentic, safe, and meaningful travel experiences—and how Sororal’s unique approach to advocacy and partnership is making a difference far beyond a typical vacation.

Megan shares how she is relentless about Sororal's why and how all of her decisions fall back to their reason for existing and supporting women in communities where they travel. As we all build businesses with a bigger purpose, it can become overwhelming and sometimes we find ourselves compromising on our core impact. Let Megan be a reminder that building something that makes lasting changes requires boundaries.

Whether you’re dreaming of launching your own purpose-driven project, passionate about ethical travel, or just curious about how business can become a true force for good, this conversation is packed with candid insights, hard-earned lessons, and tangible inspiration. So grab your favorite coffee or tea, and join us as we explore how Sororal is redefining what it means to travel with heart and purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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