First they went for toilet paper and hand sanitizer, then for remote parties and a home gym. What’s next? People are moving from one pandemic hysteria to another and companies across industries are trying to adapt and figure out the new normal. What should every startup founder understand about consumer behavior, especially in a time like this? How do challenges differ in B2B vs. B2C? What changes are here to stay? The journalist Andrii Degeler from Tech.eu and Linus Kullänger, Co-founder of Care to Translate, are joined in the (remote) studio by your hosts, serial investors Ashley Lundström from EQT Ventures, Christian Lindegård Jepsen from Heartcore Capital, and Pirkka Palomäki from Maki.vc.