While TechMagic hosts Cathy Hackl and Lee Kebler are on vacation, they spotlight a must-hear episode of Adspeak by Adweek. In this episode, Ryan Joe speaks with Adweek’s Rebecca Stewart and Audrey Kemp to unpack the fallout from Cannes Lions 2023, where AI-manipulated case studies led to major award revocations, most notably involving agency DM9. The trio explores how AI is reshaping creative submissions, the ethics of “scam ads,” and the introduction of new global integrity standards. For marketers, creatives, and agency leaders, this episode offers an urgent look into the future of advertising awards in an AI-driven world.

Come for the tech, stay for the magic.

Ryan Joe Bio

Ryan Joe is the Editor-in-Chief of Adweek, serving as the episode's primary host. With deep industry knowledge, he guides the discussion on award integrity and evolving standards in advertising recognition, particularly in light of recent controversies involving AI and creative submissions.

Ryan Joe on LinkedIn

Rebecca Stewart Bio

Rebecca Stewart is the Brand Editor at Adweek, bringing extensive expertise in advertising awards and industry recognition programs. Her in-depth knowledge of the Cannes Lions ecosystem and award evaluation processes provides valuable context on both historical practices and emerging challenges in creative recognition.

Rebecca Stewart on LinkedIn

Audrey Kemp Bio

Audre Kemp is Adweek's Agency Reporter, specializing in investigating and reporting on industry developments. Her detailed coverage of the DM9 controversy and subsequent changes to Cannes Lions' integrity standards offers crucial insights into the evolving landscape of advertising awards and accountability.

Audrey Kemp on LinkedIn

Key Discussion Topics:

• 00:00 Intro: Welcome to Tech Magic's Special Episode
• 02:51 Understanding the Cannes Lions Award Hierarchy
• 06:17 Inside the Award Submission Process
• 09:38 The Rise of "Cannes Bait" and Scam Ads
• 12:48 DM9's AI Scandal: How It Unfolded
• 18:20 New Global Integrity Standards at Cannes
• 21:45 Balancing Creativity with Commercial Impact
• 24:48 Final Thoughts: The Future of Industry Awards

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