Raw Mango is one of India's most important fashion labels, yet designer and founder Sanjay Garg say he finds the term 'fashion' limiting. In just over a decade since its launch, Garg has taken his textile-first fashion brand to great heights. Rural India is a perennial muse, and yet the label appeals to the young and modern Indian. Not only is Raw Mango about beautiful clothes in beautiful settings, but it has also come to be the cultural chronicler of our times.