In Episode 7 of The A2B Series, we dive deep into the critical topic of customer retention with Emmanual Morgan, Account Manager at Cube. Retention is not just a metric—it’s a mindset that requires the involvement of the entire Go-To-Market organization.

In this episode, Manny shares his expertise on the key retention metrics every SaaS company should track, best practices for maintaining and improving customer loyalty, and how to align your entire GTM team to drive retention efforts. Whether you’re struggling with churn or looking to improve GRR and NRR, this episode is packed with actionable insights that you won’t want to miss.