In this episode of the AX Podcast, Adam Dorrell sits down with Chris Savage, CEO and Co-Founder of Wistia, to explore the growing role of video in customer experience.Video has become a powerful tool in sales and marketing, but how can it be leveraged to improve account experience and customer retention?Drawing from the world of storytelling and the classic “Hero’s Journey” narrative, this episode unpacks how video can be used to create deeper emotional connections and more impactful communication in B2B relationships.With over 14 years of experience as a Wistia customer, Adam has seen firsthand how Wistia’s product and approach foster long-term loyalty and engagement.The conversation covers:

• Why storytelling is essential in CX
• How businesses can use video to drive retention
• Wistia’s customer-centric philosophy and lessons learned

This episode is ideal for B2B professionals seeking to enhance their account experience strategy through engaging content and effective communication.