What happens when you follow your curiosity down an unexpected rabbit hole…and it leads to massive business success? Marie Poulin started as a freelance designer, but her obsession with systems thinking and digital organization evolved into something much bigger. In this candid conversation, she reveals how a side project teaching Notion exploded into a thriving business, and the hard choices and major pivots it took to get there. For anyone who's ever wondered if their niche fascination could become their whole career, this is a must-listen episode.

More from the episode

• The lucky break that taught Marie everything about running a creative business
• “Just because you can doesn't mean you should”: How Marie learned to stop being everything to everyone
• “What have I done?”: How Marie navigated the shock of transitioning from client work to course creation
• The unexpected way Marie still leans on the Ideal Week calendar that went viral in 2017
• The super-simple “living room strategy” Marie used to sell her course before she built a thing
• The surprising connection Marie makes between permaculture and business systems
• The hidden danger of building a business around someone else's software (and Marie's clever strategy to future-proof her work)
• Why being multi-passionate can be a superpower—if you know how to harness it

About Marie Poulin

Marie Poulin is a designer, systems thinker, and co-founder of Oki Doki. She's the creator of Notion Mastery, a course and community that helps entrepreneurs and small teams build sustainable, customized systems for work and life. Through her work, Marie helps people rethink how they work, from workflow to knowledge management, focusing on building more human and neurodivergent-friendly ways of organizing digital lives.

Connect with Marie Poulin

• Find Marie on Blue Sky @MariePoulin
• YouTube: @mariepoulin
• Website: notionmastery.com
• Company website: weareokidoki.com