Season 2: Architecture X Media Studies

Ep. 19: Building Platforms, Verticaa Dvivedi

In episode 19 of the talks, Verticaa goes candid about her journey of following her calling to build and raise platforms. She places intense focus on market research and understanding target audiences, and highlights the importance of being consistent. Listen on to know about her journey in this space, building platforms that help communities come closer and act in unison as a symbol of mutual elevation.

Guest: Verticaa Dvivedi

Designation: Founder - THE WADE ASIA, Surfaces Reporter

Bio: Founder, THE WADE ASIA Architecture Event and MATECIA Exhibition | TEDx Speaker | Publisher, Surfaces Reporter | Chair, WADE Foundation | Former Co-chair, Women Entrepreneurs Committee, PHD Chamber of Commerce

Verticaa Dvivedi’s THE WADE ASIA champions in promoting Women-led-Development and Women-led-Design in Architecture & Interior Design. She is also the publisher of the popular architecture magazine, Surfaces Reporter.

Verticaa’s commitment to amplifying the voices of women in design is through THE WADE ASIA, the largest platform in the world for women in architecture & interior design, with participation from more than 15-20 states of India. It began in a small hotel room 10 years ago, and today, it spans more than 370,000 sqft, taking place alongside the MATECIA Exhibition and India Furniture Conclave.

Verticaa’s work as an ‘entrepreneur with a purpose’ has earned her accolades like the Economic Times Women Leader Award 2024, the All India Women Entrepreneurs Award, the "Promising Indian" recognition for Social Activism, the Sarojini Naidu Award, and more. She has been a speaker at various forums, including NIFT, Lady Irwin College, JIMS, JK Business, and India Water Week, among others.

Additionally, she spearheads initiatives aimed at raising awareness about water and promoting sustainability. Her efforts culminated in a record-breaking achievement, earning her the prestigious ASIA BOOK OF RECORD Medal for achieving the largest mass attempt in connecting the maximum number of women for water awareness.

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