In this episode of The Bootstrapped SaaS Operator, Michael Kamleitner shares his journey from founding a software agency to spinning out two successful products, Swat.io (surpassing $5M ARR) and Walls.io (surpassing $2M ARR). He shares insights into the challenges and decisions that shaped his entrepreneurial path, including the transition from agency work to building scalable products.

Tune in to learn more about:

~ The organic development of product ideas based on customer feedback and needs

~ The complexities of running two companies in parallel and the eventual separation into distinct entities

~ The role of outbound sales in their growth strategy and key learnings from implementing outbound campaigns

Timestamps:

• (00:00) - Intro
• (00:28) - Origin Stories and Company Spin-off
• (01:49) - Formation of Die Socialisten
• (03:28) - Size of Die Socialisten
• (04:40) - Running Two Companies in Parallel
• (06:16) - Sequential vs. Parallel Approach
• (08:16) - Leadership Team for Swat.io
• (09:25) - Revenue and Growth of Swat.io
• (13:12) - Size and Future Growth Plans for Walls.io
• (14:09) - Problem Walls.io Solve for its Users
• (15:09) - What does a Typical Client for Walls.io look like
• (16:50) - Team Structure and Roles in Walls.io
• (20:17) - Revenue Split Between PLG and Enterprise Sales
• (22:05) - Biggest Learnings about Outbound
• (27:01) - Plans for Scaling Walls.io to Match the Other Product
• (28:51) - Outro

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Mentioned In The Episode

Walls.io - A social media aggregator for businesses

Swat.io - A social media management tool for professionals

ReactSquad.io - React.js Agency for Startups

EarlyNode

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Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis