Why Your ROAS Target Is Killing Your Business (And How to Fix It) by The Bottom Line: Ecommerce Tactics for Profitable Growth | Podchaser

Episode from the podcastThe Bottom Line: Ecommerce Tactics for Profitable Growth

Why Your ROAS Target Is Killing Your Business (And How to Fix It)

Released Wednesday, 6th August 2025

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Why Your ROAS Target Is Killing Your Business (And How to Fix It)

Why Your ROAS Target Is Killing Your Business (And How to Fix It)

Wednesday, 6th August 2025

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From The Podcast

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

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