Michael Bernoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. Through his programs, audios, and seminars, he has impacted individuals and corporations in over 35 countries. As a master practitioner of Neuro-Linguistic Programming (NLP), Michael developed Human Interaction Technology™ (HIT), enabling people to enhance their charisma, influence, and connections. He is also the author of Average Sucks: Why You Don't Get What You Want (And What to Do About It), guiding readers to elevate their lives beyond average.

In this episode…

Changing your life doesn’t always require massive external shifts — it often starts with your words. From sales calls to self-talk, the language you use has the power to limit or launch your potential. But how exactly does changing your language lead to real, lasting transformation?

According to Michael Bernoff, an expert in human behavior and communication, our words create the mental frameworks that shape our decisions, relationships, and performance. He highlights that subtle changes in internal dialogue can rewire the brain for greater confidence, influence, and clarity. The impact? A dramatic shift in how we engage with others and ourselves. Michael explains how certain words trigger specific emotional responses and how mastering this can transform not just sales outcomes but also leadership, parenting, and self-belief.

In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with ​Michael Bernoff, President and Founder of the Human Communications Institute, to discuss how the language we use shapes the lives we live. They talk about how to shift the internal dialogue, the biochemistry behind influential language, and how to approach sales conversations with more impact. Michael also shares advice on how to improve communication within your family.