In this episode of The Bridgecast, host Scott Kinka sits down with Tamanna Chanana, Campaign Program and Events Lead at Snowflake and host of the "Brand Talkies" podcast, to explore the critical intersection of marketing creativity and technical execution. From her self-described "T-shaped marketer" philosophy to her expertise in scaling marketing initiatives from scratch across brand awareness, demand generation, and field marketing, Tamanna shares practical strategies for building successful partnerships between marketing and IT teams in today's data-driven landscape.