Episode 180-In this episode of The Build Zone Podcast, brought to you by Optiline Enterprises, we’re joined by none other than Brandon Patterson — a passionate advocate for the skilled trades, workforce development strategist, and proud Iowan on a mission to close the gap between industry needs and talent pipelines. With a career dedicated to elevating the trades and inspiring the next generation of builders, Brandon brings a fresh, informed perspective on what it takes to reshape the future of our workforce.

From his early days working in construction to his current role championing policies, programs, and partnerships that strengthen the skilled trades, Brandon has seen firsthand the challenges — and opportunities — facing today’s labor force. He shares why the traditional four-year college path isn’t the only road to success, how communities can take action to support apprenticeships, and what employers need to do now to future-proof their teams.

We dig into the misconceptions that still linger around trade careers, and Brandon breaks down the real economic and personal value of pursuing a career in the trades. He also shares stories from the front lines in Iowa — from high school classrooms to job sites — and offers actionable insights for business owners, educators, and policymakers looking to make an impact.

Whether you’re a contractor struggling to find talent, a student unsure of your next step, or just someone who cares about the future of our workforce, this episode will leave you fired up and full of ideas. Brandon’s energy is contagious, and his knowledge runs deep.

Tune in as we talk about reshaping perceptions, building smarter systems, and ensuring the trades get the recognition they deserve in our evolving economy.

Listen every week here- https://www.abcma.org/Membership/The-Build-Zone-Podcast

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