After going to school for Political Science Amy Schmittauer thought she wanted to go into campaign fundraising. Amy worked for some the best fundraisers in the state of Ohio, but after many more successful events in her life, Amy discovered her real passion in new media. Her career in social media began with freelance community management for small businesses and individuals who needed help getting their start with an online presence. These practices quickly grew into strategy consulting opportunities that included teaching owners and employees how to properly execute a marketing strategy through social media by engaging an audience instead of pushing sales.

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Takeaways:

“Be passionate about what you’re doing.” – Tweet This
“Engage an audience instead of pushing sales!” – Tweet This
“Give advice in a way that will stand out in business” – Tweet This
“Live the marketing lifestyle without the usual talking head feel.” – Tweet This
“Show that you want to play a role in the growth of your business!” – Tweet This
“Think small-scale video production: professional, but more personal!” – Tweet This
“Some characteristics are necessary to have an opportunity in business.” – Tweet This

Resources We Shared:

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
I Shouldn’t Be Telling You This by Kate White
Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
To Start a Business From Home: Do This – Not That! by Stacey Miller
How to Leverage YouTube for TONS of Traffic, Leads & Sales by Gideon Shalwick

Connect With Amy:
Facebook
Twitter
YouTube
Google+
Website

Listen To The Podcast:

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