In this episode, Coach Yu invited a special guest, Elliot Padfield, to discuss the topic of TikTok marketing. Padfield is a renowned business consultant and author, known for his expertise in digital marketing and social media. Throughout the show, Padfield shared valuable insights and practical advice on how to create effective TikTok marketing campaigns, including tips on content creation, targeting the right audience, and measuring success. By the end of the episode, viewers will gain a deeper understanding of how TikTok can be leveraged as a powerful marketing tool and were equipped with the knowledge and tools needed to create successful campaigns on the platform.