In this episode, Robbie walks you step‑by‑step through how he leads the first conversation with a potential coaching client - with authenticity, honour and integrity, and without being salesy or pushy.

Packed with clear guidance and real‑world examples, you'll learn how to:

Prepare clients in advance and set expectations before the call

Model leadership in the first conversation to build credibility and trust

Guide the conversation through contracting, coaching, and honesty

Lead naturally toward a decision: no pressure, just clarity about what comes next

If you’re tired of ‘discovery calls’ or ‘coffees’ that feel awkward or wind down without clarity… this episode is for you.

Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.

Buy The Coaching Business Flywheel Booster Pack - including all the emails Robbie sends to his clients at every stage of his business, plus a flowchart, coaching agreements and his favourite emails for creating clients.

For more information about Robbie, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN

The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel

The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack

The video version of this episode: https://youtu.be/ub_gFNZ8bsY

Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price

My video about contracting as a coach: https://www.youtube.com/watch?v=yhjuhKWx9iA

Phil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders

Rich Litvin: How To Coach Someone You Don't Yet Know - https://www.youtube.com/watch?v=A1mBCDWOX-I

Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart

Giovanna Capozza on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza

Rich Litvin: The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0