This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon. 

The conversation covers:

• Niching down in the freelance world
• Using social listening tools and AI to improve copy quality
• Finding the balance between the personal touch and technological help
• How to create effective email marketing strategies
• Maintaining trust and community in your audience
• ... and practical tips for freelancers who are navigating the evolving creator economy

Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/ 

or on LinkedIn: https://www.linkedin.com/in/evelinakreative/ 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ 
Find Lynne www.lynnetestoni.com
Find Rachel www.rachelsmith.com.au
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co